What Is Brand Voice and How Is It Different from Branding?
Think of your brand's voice as its unique personality conveyed through words and phrases. It's the language and tone used in everything from text-based content to verbal interactions, videos, and even infographics. Imagine your brand as a person—how would it talk when meeting someone new? That's your brand's voice!
BRAND VOICEBRANDINGBUSINESS
Iolande Argent
5/31/20231 min read
While brand voice is a crucial part of branding, it's not the same thing. Branding encompasses your values, ideas, and the associations people have when they think of you. Brand voice, on the other hand, is how you express that image through language.
Why Voice Matters: Your brand's voice is a key identifier. It’s how your organization’s personality comes to life, making your message clear and relatable. Here’s what makes a strong brand voice:
Tailored Language: It speaks in a way your target market expects. For instance, a coffee shop should sound like a cozy, inviting spot.
Values Conveyed: Your voice reflects your core values, creating a sense of camaraderie with your audience.
Uniqueness: It’s distinctive and sets you apart from the crowd. Your audience should recognize you instantly.
Consistency: A consistent tone and language build trust. Straying from your established voice can confuse your audience.
Every business, big or small, needs to purposefully define and implement its brand voice. A strong, clear voice cuts through the noise and clearly communicates what your organization is all about.
Want to dive deeper?
Curious about how to fine-tune your brand voice and stand out? Join our newsletter for exclusive insights and tips, and get access to our free webinars to take your branding to the next level!
Sign up now and start your journey to a powerful brand voice!
See you soon!